During this week 3's lesson we have focusd on how companies, particular that of http://www.tesco.com/ have used clever components to create a website. Components such as logo, the use of familiar colours, slogans, clever use of imagery (i.e shopping basket) all of which have been seen on there adverts enables the viewer to easily identify the company. It is very user friendly, using easy link boxes to the relevant food and drink sections i.e Groceries and Entertainment & Digital.
Though Tesco has thousands of stores aross the UK, i believe this website is ideal for busy workers, disabled customers and those who may be unable to visit a store i.e busy mums. Due to the main objective of home delivery, the link to this offer is placed right in the middle of the screen - at eye level, using flashing imagery (in the form of a photo album) and has a much larger link box to the rest of the page which instantly draws the attention of the eye.
Using this contenet analysis, i will now compare two very different websites, one which i would consider a very good website and the other to be very poor....I will be using screenshots to demonstrate particular parts of the page (unfortunately i still havent got my head around how to do this though...=D)
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