http://www.argos.co.uk/static/Home.htm
1-Argos is a very well know organisation. They supply a wide range of products from electrical to kids toys. The logo used is very well known, and consistant to there adverts on TV. The use of the red, blue and white is used throughout the page and the companies campaigns i.e sales. The red and blue definately stand out from the white and are used to catch the eye of the user, and shows the most important bits of the pages..product search & product catagories.
2-Gives the user a choice of ways to receive there items. To either: reserve online & collect instore, call n collect instore or delivery for £5.80. Very efficient, for all kinds of customers from busy workers, to the elderly.
3-A fast and easy way for the user to find the item they want. The user can either enter the catalogue number (i.e 309/0516) or type in the name of the product they want (i.e Nintendo DS) bringing them straight to the page, enabling them to reserve at a local store or order for delivery. I have demonstrated this as seen in the screen shot.
4-As seen on TV, Argos has put imagery of their new catalogue. This awknowledges the user anabling to go out a get the new catalogue or simply view all the new products online. It also flashes up good deals and sale items which draws the users attention. Above this is also a link captioned CLEARANCE, of items that will not feature in the new catalogue.
5-Enables the user a fast and efficient way to go straight to the section they want, rather than search the whole website. It is nicely divided into sections and stands out as it is placed on a vibrant blue background.
6-Shows the most popular searches. Usually showing good deals, sales, clearance and latest trends i.e Wii.
7- Shows other services that Argos provides such as mastercard, buy now pay later scheme & pet, home, car insurance. It is placed lower down the page and much smaller as customers purely want to buy items not take out unnessary items specially during a credit crunch. Users therefore dont feel bombarded or obliged to take this, as many sites do this by using pop-ups.
8- This divides this site with different deals, some which have, been seen on TV, there own internet deals and deals of the week.
9- Assuming we had typed in Nintendo DS in the search box, as seen in note 4, we are given a choice of how we want to view the products i.e high - low price, promotions. FAST & EASY.
10- Enables user to do a selective search by choosing the type of product, price, age of game etc...very time effective.
11- Money Saving Deals to draw customers in. Try and beat competitions, and effective during credit crunch as customers want to save as much money as they can.
Overall i think Argos' website is excellent. Very effeicient, and fast and easy to navigate through. It is layed out very cleverly, although the customer can easily go to the page they want, Argos still manages to put Sale advertisements and links to tempt the user. However it think that it is very technical for the older generation and those whom are not comfortable at using the computer and internet as you have ti click a lot of links to get to the page you want. Definately for younger and more tecnologically aware consumers.
The Bad:
http://www.knitshop.co.uk/
1- Knitshop.co.uk is targeted at a very nich market of the knitting world. It is definately aimed at the older generation, and this can be seen as the layout and style is very plain. However, i must just wonder how many old people actually know how to use the computer aswell aswell as the internet???
2- Still has got a Merry Christmas message and delivery dates during the christmas period. I therefore shows how it is not up-to-date regularly.
3- List of colour of yarn and other knitting appliances. Though you would not instantly know what each one would be unless clicking on them. The list is also very long, and would probably be very tedious for older users.
4- The imagery are very relevant to the site, however at first glance i instantly thought that they were link boxes to each area, and are placed directly at the viewers eye level. However, when putting my cursor over, they are simply imagery. I think having them as link boxes would definately benefit the user, and would be more efficient, enabling them to go to the exact place of interest. I would definately aid people that are visually dispared (seeing pictures better than words).
5- Though the home page link stays in the same place throughout, it is very small. It would be very difficult for users with poor site & the elderly whom i think are there main targets.
6- The picture are very unreliable though when cliscked on the images do appear slightly larger. The site does not state any information such as what the yarn is made from, where it is from, length and the quality - leaving the user in uncertatinty.
7- I am not too sure what (?) stands for, but i am asuming that t=with the idea of shipping products, that these products are available world wide. However, it does not state what currency the products are sold at. As the site is [.co.uk] i am assuming that it is in £'s however the user is left in uncertatinty again.
Overall i think that this website is very poor. It does not contain obvious and vital information such as the price currency and information about the products themselves. It is also obvious that this website does not get checked and up-dated regularly, and would therefore hesistate in buying there products online. Also i believe it is not user friendly for there elderly target audience. Do older genrations really know how to order products online...im gonna let you answer that you question yourself....????
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